Lacasse Communications

PROJECT DESCRIPTION

Powerlace is an innovative Quebec-based company that has developed a revolutionary technology for self-lacing shoes. Their unique system allows for completely hands-free donning and doffing, while providing a precise and quick adjustment for optimal comfort and support.

In anticipation of the official launch of its self-lacing shoes, Powerlace enlisted the expertise of Lacasse communications to refresh its brand image and define an inspiring visual universe. Django's collaboration in this project included the creation of a modernized logo, supported by several detailed mood boards, as well as the definition of a clear and relevant brand positioning. These elements enabled Powerlace to implement a strong and coherent launch strategy.