Defining your brand DNA -
IDENTIFY WHAT MAKES IT UNIQUE
Before bringing your brand to life, it's crucial to understand its essence. This first step involves delving deep into your business to identify its DNA—what makes it unique. Together, we explore your purpose, mission, vision, values, target audience, and positioning. This strategic clarity is the foundation upon which we'll build an authentic and impactful brand identity.
MEANS AND TOOLS
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Brand audit
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Workshop with the client
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Brand strategy
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Brand architecture
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Brand positioning
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Competitive intelligence
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Trend analysis
Brand
Strategy
IDENTIFYING WHAT SETS IT APART
Before bringing your brand to life, understanding its essence is crucial. This first step involves diving deep into your business to identify its DNA and what truly sets it apart. Together, we explore your purpose, mission, vision, values, target audience, and positioning. This strategic clarity is the foundation upon which we will build an authentic and impactful brand identity.
MEANS & TOOLS
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Brand Audit
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Client Workshop
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Brand Strategy
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Brand Architecture
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Brand Positioning
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Competitive Intelligence
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Trend Analysis
Brand
Identity
SHAPING YOUR BRAND WITH PRECISION
Once your brand's DNA is defined, we move on to the visual and verbal creation phase. This step encompasses the development of key elements that will make your brand recognizable and memorable: from the brand name to its visual identity (logotype, colors, typography), including the creation of a brand tagline, the establishment of clear graphic guidelines, and the development of a mood board to guide the overall aesthetic.
MEANS & TOOLS
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Brand names
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Visual identity (logotype)
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Brand signature / tagline
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Slogan
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Graphic guidelines
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Mood board
Brand
Expression
SHINING ACROSS ALL CHANNELS
The third step consists of bringing your brand to life in the real world. Together, we define deployment strategies across different touchpoints with your audience: website, advertising campaign, social media, packaging, and more. The goal is to ensure a consistent and engaging brand experience at every interaction, thereby strengthening its presence and connection with your audience.
MEANS & TOOLS
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Website (UI/UX design)
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Advertising campaign
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Social media
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Print media
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Video / Animation
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Illustration
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Packaging design
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Poster
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Exhibition design
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Signage
IDENTIFY WHAT MAKES HER UNIQUE
Before bringing your brand to life, it's crucial to understand its essence. This first step involves delving deep into your business to identify its DNA—what makes it unique. Together, we'll explore your purpose, mission, vision, values, target audience, and positioning. This strategic clarity is the foundation upon which we'll build an authentic and impactful brand identity.
RESOURCES AND TOOLS
Brand audit
Workshop with the client
Brand strategy
Brand architecture
Brand positioning
Competitive intelligence
Trend analysis
Defining your brand's DNA -
Brand audit
Workshop with the client
Brand strategy
Brand architecture
Brand positioning
Competitive intelligence
Trend analysis
Brand strategy
Brand names
Visual identity (logo)
Brand signature
Slogan
Graphic standards
Inspiration board
Brand identity
Website (UI/UX design)
Advertising campaign
Social media
Video / Animation
Illustration
Packaging design
Poster
Exhibition design
Signage
Graphic design
Brand audit
Workshop with the client
Brand strategy
Brand architecture
Brand positioning
Competitive intelligence
Trend analysis
Brand strategy
IDENTIFIER CE QUI LA REND UNIQUE
Avant de donner vie à votre marque, il est crucial d'en comprendre son essence. Cette première étape consiste à plonger au plus profond de votre entreprise afin d'identifier son ADN, ce qui la rend unique. Ensemble, nous explorons votre raison d'être, votre mission, votre vision, vos valeurs, votre public cible et votre positionnement. Cette clarté stratégique est le fondement sur lequel nous construirons une identité de marque authentique et percutante.
RESOURCES AND TOOLS
Brand audit
Workshop with the client
Brand strategy
Brand architecture
Brand positioning
Competitive intelligence
Trend analysis
Creating Identity -
Brand audit
Workshop with the client
Brand strategy
Brand architecture
Brand positioning
Competitive intelligence
Trend analysis
Brand identity
IDENTIFY WHAT MAKES HER UNIQUE
Before bringing your brand to life, it's crucial to understand its essence. This first step involves delving deep into your business to identify its DNA—what makes it unique. Together, we'll explore your purpose, mission, vision, values, target audience, and positioning. This strategic clarity is the foundation upon which we'll build an authentic and impactful brand identity.
RESOURCES AND TOOLS
Brand audit
Workshop with the client
Brand strategy
Brand architecture
Brand positioning
Competitive intelligence
Trend analysis
Creating Identity -
Website (UI/UX design)
Advertising campaign
Social media
Video / Animation
Illustration
Packaging design
Poster
Exhibition design
Signage
Graphic design
IDENTIFY WHAT MAKES HER UNIQUE
Before bringing your brand to life, it's crucial to understand its essence. This first step involves delving deep into your business to identify its DNA—what makes it unique. Together, we'll explore your purpose, mission, vision, values, target audience, and positioning. This strategic clarity is the foundation upon which we'll build an authentic and impactful brand identity.
RESOURCES AND TOOLS
Brand audit
Workshop with the client
Brand strategy
Brand architecture
Brand positioning
Competitive intelligence
Trend analysis