About

Hello, my name is François Bertrand. I am a multidisciplinary creative and brand identity specialist, driven by the deep conviction that design is first and foremost a powerful strategic lever.

With over 25 years of experience in art direction, my journey has taken me from co-founding the agency Vox design et communication in 1998 to major collaborations, where I had the privilege of shaping the identity and driving landmark projects for organizations such as Vidéotron, the SAQ, UQAM, the Complexe Desjardins, and L'Oréal Canada.

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In 2008, I chose to redefine my practice by founding Django. My goal: to offer a more agile model, built on closeness, direct listening, and senior expertise without intermediaries.

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For me, being a creative leader means pushing the boundaries of our craft. I combine rigour and a complete command of the Adobe suite with cutting-edge tools — from collaborative design on Figma to the strategic integration of generative AI — to oversee the creative process in its entirety. My ambition is to design living, cohesive brand ecosystems that express themselves across every touchpoint, from pixel to physical space, while acting as a rigorous brand guardian to maximize impact and ensure longevity.

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Branding is a passion meant to be shared. That is why I have regularly served as a guest speaker at the Université de Sherbrooke and facilitated hands-on workshops, helping businesses and teams better grasp the real impact of a strong brand identity.

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The art of finding the right note... Behind the designer is a passionate guitarist — a devoted lover of jazz and Django Reinhardt. That is where the heart of my philosophy lies: whether guiding a creative team, plucking the strings of a guitar, or bringing a campaign to life, the intention is always the same. It is about finding the note that rings true. The one that stirs something real, reaches the audience where it matters, and lets a brand resonate — deeply and lastingly — in the minds of those who encounter it.