At Django, we believe brand identity is more than just a project—it's a mission. And since every client is unique, my approach is highly flexible. Whether you're looking for full support or à la carte services, Django is here to help, no matter the size of your project.
Meets creativity
Where strategy
Defining your brand DNA -
IDENTIFY WHAT MAKES IT UNIQUE
Before bringing your brand to life, it's crucial to understand its essence. This first step involves delving deep into your business to identify its DNA—what makes it unique. Together, we explore your purpose, mission, vision, values, target audience, and positioning. This strategic clarity is the foundation upon which we'll build an authentic and impactful brand identity.
MEANS AND TOOLS
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Brand audit
-
Workshop with the client
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Brand strategy
-
Brand architecture
-
Brand positioning
-
Competitive intelligence
-
Trend analysis
01
Brand
Strategy
IDENTIFYING WHAT SETS IT APART
Before bringing your brand to life, understanding its essence is crucial. This first step involves diving deep into your business to identify its DNA and what truly sets it apart. Together, we explore your purpose, mission, vision, values, target audience, and positioning. This strategic clarity is the foundation upon which we will build an authentic and impactful brand identity.
MEANS & TOOLS
-
Brand Audit
-
Client Workshop
-
Brand Strategy
-
Brand Architecture
-
Brand Positioning
-
Competitive Intelligence
02
Visual
Identity
SHAPING YOUR BRAND WITH PRECISION
Once your brand's DNA is defined, we move on to the visual and verbal creation phase. This step encompasses the development of key elements that will make your brand recognizable and memorable: from the brand name to its visual identity (logotype, colors, typography), including the creation of a brand tagline, the establishment of clear graphic guidelines, and the development of a mood board to guide the overall aesthetic.
MEANS & TOOLS
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Brand names
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Visual identity (logotype)
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Brand signature / tagline
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Slogan
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Graphic guidelines
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Mood board
03
Brand
Activation
SHINING ACROSS ALL CHANNELS
The third step consists of bringing your brand to life in the real world. Together, we define deployment strategies across different touchpoints with your audience: website, advertising campaign, social media, packaging, and more. The goal is to ensure a consistent and engaging brand experience at every interaction, thereby strengthening its presence and connection with your audience.
MEANS & TOOLS
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Website (UI/UX design)
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Advertising campaign
-
Social media
-
Print media
-
Video / Animation
-
Illustration
-
Packaging design
-
Poster
-
Exhibition design
-
Signage
IDENTIFIER CE QUI LA REND UNIQUE
Avant de donner vie à votre marque, il est crucial d'en comprendre son essence. Cette première étape consiste à plonger au plus profond de votre entreprise afin d'identifier son ADN, ce qui la rend unique. Ensemble, nous explorons votre raison d'être, votre mission, votre vision, vos valeurs, votre public cible et votre positionnement. Cette clarté stratégique est le fondement sur lequel nous construirons une identité de marque authentique et percutante.
MOYENS ET OUTILS
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Audit de marque
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Atelier avec le client
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Stratégie de marque
-
Architecture de marque
-
Positionnement de marque
-
Veille concurrentielle
-
Analyse des tendances
Defining your brand's DNA -
Brand
Strategy
-
Brand audit
-
Workshop with the client
-
Brand strategy
-
Brand architecture
-
Brand positioning
-
Competitive intelligence
-
Trend analysis
Visual
Identity
-
Brand names
-
Visual identity (logo)
-
Brand signature
-
Slogan
-
Graphic standards
-
Inspiration board
01
IDENTIFY WHAT MAKES YOU UNIQUE
Before bringing your brand to life, it’s crucial to understand its essence. This first step is about diving deep into your business to uncover its DNA, the thing that makes it unique. Together, we explore your purpose, your mission, your vision, your values, your target audience and your positioning. This strategic clarity is the foundation on which we’ll build an authentic and impactful brand identity.
-
Brand audit
-
Client workshop
-
Brand platform
-
Brand architecture
-
Brand positioning
-
Competitive intelligence
-
Trend analysis
-
Audit de marque
-
Atelier avec le client
-
Stratégie de marque
-
Architecture de marque
-
Positionnement de marque
-
Veille concurrentielle
-
Analyse des tendances
Brand Strategy
IDENTIFIER CE QUI LA REND UNIQUE
Avant de donner vie à votre marque, il est crucial d'en comprendre son essence. Cette première étape consiste à plonger au plus profond de votre entreprise afin d'identifier son ADN, ce qui la rend unique. Ensemble, nous explorons votre raison d'être, votre mission, votre vision, vos valeurs, votre public cible et votre positionnement. Cette clarté stratégique est le fondement sur lequel nous construirons une identité de marque authentique et percutante.
MOYENS ET OUTILS
-
Audit de marque
-
Atelier avec le client
-
Stratégie de marque
-
Architecture de marque
-
Positionnement de marque
-
Veille concurrentielle
-
Analyse des tendances
Creating Identity -
02
SHAPE YOUR BRAND WITH PRECISION
Once your brand’s DNA is defined, we move on to giving it form. A mood board first sets the aesthetic tone, then we design the key elements that make your brand recognizable and memorable: name, logotype, colours, typography and tagline, the phrase that accompanies your logo. Clear brand guidelines then ensure consistency across every application and secure the longevity of your brand.
-
Brand name
-
Mood board
-
Logotype
-
Colours and typography
-
Brand tagline
-
Brand guidelines
-
Audit de marque
-
Atelier avec le client
-
Stratégie de marque
-
Architecture de marque
-
Positionnement de marque
-
Veille concurrentielle
-
Analyse des tendances
Visual Identity
IDENTIFIER CE QUI LA REND UNIQUE
Avant de donner vie à votre marque, il est crucial d'en comprendre son essence. Cette première étape consiste à plonger au plus profond de votre entreprise afin d'identifier son ADN, ce qui la rend unique. Ensemble, nous explorons votre raison d'être, votre mission, votre vision, vos valeurs, votre public cible et votre positionnement. Cette clarté stratégique est le fondement sur lequel nous construirons une identité de marque authentique et percutante.
MOYENS ET OUTILS
-
Audit de marque
-
Atelier avec le client
-
Stratégie de marque
-
Architecture de marque
-
Positionnement de marque
-
Veille concurrentielle
-
Analyse des tendances
Creating Identity -
03
SHAPE YOUR BRAND WITH PRECISION
Once your brand’s DNA is defined, we move on to giving it form. A mood board first sets the aesthetic tone, then we design the key elements that make your brand recognizable and memorable: name, logotype, colours, typography and tagline, the phrase that accompanies your logo. Clear brand guidelines then ensure consistency across every application and secure the longevity of your brand.
-
Brand audit
-
Client workshop
-
Brand strategy
-
Brand architecture
-
Brand positioning
-
Competitive intelligence
-
Trend analysis
-
Audit de marque
-
Atelier avec le client
-
Stratégie de marque
-
Architecture de marque
-
Positionnement de marque
-
Veille concurrentielle
-
Analyse des tendances
Brand Activation
IDENTIFIER CE QUI LA REND UNIQUE
Avant de donner vie à votre marque, il est crucial d'en comprendre son essence. Cette première étape consiste à plonger au plus profond de votre entreprise afin d'identifier son ADN, ce qui la rend unique. Ensemble, nous explorons votre raison d'être, votre mission, votre vision, vos valeurs, votre public cible et votre positionnement. Cette clarté stratégique est le fondement sur lequel nous construirons une identité de marque authentique et percutante.
MOYENS ET OUTILS
-
Audit de marque
-
Atelier avec le client
-
Stratégie de marque
-
Architecture de marque
-
Positionnement de marque
-
Veille concurrentielle
-
Analyse des tendances
Creating Identity -
Brand Activation
Website (UI/UX design)
Advertising campaign
Social media
Video / Animation
Illustration
Packaging design
Poster
Exhibition design
Signage