PHYTRONIX / VISUAL IDENTITY, WEBSITE AND PRINT

To orchestrate the strategic separation of two entities.

Phytronix underwent a major transformation by splitting its operations to create Ingenio. I led this transition through strategic workshops defining the brand DNA and a new graphic signature for the parent company.

Phytronix's identity was developed with strategic rigor to ensure absolute consistency across all touchpoints, from web to print. Each medium was designed to maximize the visual impact of the "Breakaway Technologies" promise.

Areas of intervention:

 • Brand strategy and architecture

 • Art direction

 • Visual identity design

 • Development of the graphic standards manual

 • UX design and website design

 • Environmental design (kiosk)

 • Director of photography and retouching