NETHRIS / VISUAL IDENTITY, WEBSITE AND PRINT

Brand identity overhaul and brand deployment.

I led the repositioning of Nethris by facilitating collaborative workshops with management and employees. This approach helped define the brand's DNA and solidify its personality within a strategic positioning. I designed the logo, brand signature, and graphic platform, in addition to providing art direction for the website (UI).

The logo unites technology and humanity: the bracket “}” schematically represents a human profile while evoking the calculation. The color red, in harmony with the National Bank, reaffirms this strategic partnership.

Areas of intervention:

 • Brand strategy

 • Art direction

 • Visual identity design

 • Inspiration board

 • Development of the graphic standards manual

 • UX design and website design