CONSIGNACTION / 360° CAMPAIGN "CONSIGNES-TU ?"

To challenge in order to raise awareness.

Created before the brand identity overhaul, this campaign aimed to raise awareness among Quebecers upon return of the containers. The impactful slogan "Consignes-tu ?" relied on individual responsibility, directly appealing to the public through its interrogative form for a greener Quebec.

Led by comedian Marie-Lyne Joncas, the campaign benefited from a 360° deployment including social media, digital television and large-scale urban advertising.

Areas of intervention:

 • Art direction

 • Director of Photography

 • Advertising concept and design

 • Multi-platform adaptation and versioning

 • Social Media Visuals

 • Photo retouching