PROJECT DESCRIPTION

PowerChock by GMR is a company that specializes in the design, manufacturing, and distribution of robust and reliable vehicle restraint systems for loading docks. These innovative safety devices are designed to prevent unexpected truck movement during loading and unloading operations, contributing to a safer and more efficient work environment.

As part of a mandate managed by the agency XCentrix, we collaborated on the creation of the GMR and PowerChock logotypes. Our contribution included the aesthetic design of the PowerChock (the restraint block) to maximize its impact. Django also produced various communication tools, such as an informative flyer, a kiosk design for events, and an inspiration board to guide the visual identity.

AGENCY
X Centrix

VISUAL IDENTITY
Graphic Design and Art Direction: Django
Strategy and Copywriting: Marc-André Garand
Graphic Design (Collaboration): Serge Rhéaume
Project Management: Marc-André Garand