PROJECT DESCRIPTION

The "Pour la nature, respect!" (For nature, respect!) campaign primarily targeted the 18-25 age group with the goal of encouraging Gen Z to take concrete action for the environment by returning their refundable beverage containers.

To speak directly to this audience, a punchy slogan was specially designed to resonate with their values and concerns. The campaign was also featured on posters with distinct colors, each carrying a targeted message to encourage the return of a specific type of container: aluminum cans, plastic beverage bottles, and beer bottles.

This campaign was deployed and adapted across a wide range of traditional media (bus shelters, urban billboards, subway, roadside signs, magazines, and newspapers), as well as on digital platforms and through a digital TV commercial.

AGENCY
S2B L’agence

ADVERTISING CAMPAIGN
Graphic Design and Art Direction: Django
Strategy and Copywriting: Lacasse communications
Graphic Design (Collaboration): Mélissa Jacques
Project Management: Antonin Béraud

VIDEO ADVERTISEMENT
Art Direction and Storyboard: Django
Strategy and Copywriting: Lacasse communications
Project Management: Antonin Béraud