PROJECT DESCRIPTION

The "Où rapporter ?" ("Where to return?") campaign primarily aimed to inform and encourage citizens to use the new network of return locations. An integrated QR code directed users directly to the dedicated page on the Consignaction website.

This advertising initiative was deployed on social media, in magazines and newspapers, as well as through an animated advertisement, including a notable presence in the Metro and on the bus shelter and Bixi networks.

AGENCY
S2B L’agence

ADVERTISING CAMPAIGN
Graphic Design and Art Direction: Django
Strategy and Copywriting: Lacasse communications
Graphic Design (Executions): Mélissa Jacques
Project Management: Antonin Béraud

VIDEO ADVERTISEMENT
Art Direction and Storyboard: Django
Strategy and Copywriting: Lacasse communications
Project Management: Antonin Béraud