PROJECT DESCRIPTION

The first phase of this major communication strategy aimed to raise Quebecers' awareness of the essential role of the deposit system in building a more sustainable future. At the same time, it introduced a unifying graphic concept, designed to harmonize all three phases of the campaign and solidify Consignaction's new visual identity with the public.

This initial phase was deployed and adapted across a wide range of traditional media (bus shelters, subway billboards, roadside signs, magazines, and newspapers), as well as on digital platforms and through an animated advertisement broadcast online.

AGENCY
S2B L’agence

ADVERTISING CAMPAIGN
Graphic Design and Art Direction: Django
Strategy and Copywriting: Lacasse communications
Graphic Design (Executions): Mélissa Jacques
Project Management: Antonin Béraud

VIDEO ADVERTISEMENT
Art Direction and Storyboard: Django
Strategy and Copywriting: Lacasse communications
Project Management: Antonin Béraud