PROJECT DESCRIPTION

A key player committed to the ecological transition, Consignaction works to reduce waste by facilitating the processing of refundable beverage containers. Driven by the vision that "nothing is lost, everything is transformed," the organization plays a key role in managing the deposit system in Quebec.

Logotype Symbolism

The Consignaction logotype fully embodies its mission and values. Its symbol, formed by the intertwining letters C and A (for "Consigne Action"), unfolds in a fluid motion that ends with an arrow. This dynamic evokes the circular economy in action, where nothing is lost and everything is transformed. The return of this arrow directly symbolizes the return of the container for the deposit.

The arrow also conveys the idea of continuity, positive transformation, and momentum toward a better future, true to Consignaction's commitment to a more sustainable Quebec.

Django subsequently produced an inspiration board, a brand style guide, and acts as a brand guardian for Consignaction's multiple advertising campaigns.

AGENCY
S2B L’agence

VISUAL IDENTITY
Graphic Design and Art Direction: Django
Strategy and Copywriting: Lacasse communications
Graphic Design (Collaboration): Serge Rhéaume
Project Management: Antonin Béraud

CONSIGNACTION COMMERCIAL SPACE
Art Direction: Django
Graphic Design: Mélissa Jacques
Strategy and Copywriting: Lacasse communications
Project Management: Antonin Béraud