PROJECT DESCRIPTION

This advertising campaign aimed to remind the Quebec population of the importance of returning their refundable containers. The use of the expression "Consignes-tu?" ("Do you return your deposit?") sought to crystallize this idea into a two-word slogan that was easy to remember and appealed to everyone's responsibility for a greener Quebec.

The interrogative nature of the message added to the advertisement's impact, as it addressed the viewer directly. For this campaign, actress and comedian Marie-Lyne Joncas served as the spokesperson for Consignaction.

The campaign was deployed and adapted across various traditional media (bus shelters, subway billboards, roadside signs, magazines, and newspapers), as well as on social media and digital TV.

​