DESCRIPTION DU MANDAT

For over 35 years, Boisaco has been committed to the sustainable development and renewal of the Haute-Côte-Nord forest. Its workers unite communities and the land to sustain this territory for the benefit of future generations.

The campaign aimed to clearly inform the public and stakeholders about the regional socio-economic issues related to the reduction of logging areas, in order to preserve the territory for the woodland caribou.

To foster a constructive dialogue, a social media campaign was launched and an informative brochure was designed. The objective was to create a space for exchange between the various stakeholders to jointly explore solutions for the future of the region and the preservation of the woodland caribou.

AGENCY
MNP

INFORMATION CAMPAIGN
Graphic Design and Art Direction: Django
Graphic Design: Serge Rhéaume
Strategy and Copywriting: Lacasse communications
Account Director: Marie-France Lavallée
Project Management: Samuel Maugard