PROJECT DESCRIPTION

In a competitive market, Atmosphäre entrusted Django’s expertise to assert its uniqueness. Together, we developed a bold brand strategy, aiming to integrate a new line of playful products (play modules) into its high-end urban furniture offering, without compromising the premium image we had previously developed.

This strategic vision took shape during a collaborative workshop with Atmosphäre's team and management. From this synergy, a strong brand signature was born: "Espace public – Espace ludique" ("Public Space – Playful Space"), the balance of which was then visually expressed through original typographic play.

Django then created and orchestrated a comprehensive redesign of Atmosphäre's visual identity, its website, and its communication tools, breathing new life into the brand and asserting its unique market positioning.

VISUAL IDENTITY
Graphic Design and Art Direction: Django
Brand Signature: Django
Strategy and Copywriting: Lacasse communication
Project Management: Django

WEBSITE
Graphic Design and Art Direction: Django
Strategy and Copywriting: Lacasse communication
Project Management: Django