PRODEN / BRAND IDENTITIES (PRODUCT), VIDEO AND PRINT

Industrial performance and aesthetics.

Tasked with structuring the identity of Proden's product ranges, I designed a brand ecosystem dedicated to corrugated cardboard cutting. This approach unified these technical solutions under a coherent brand image, facilitating their recognition in the industrial market.

From naming to creating the REVO XD and SYNERGY logos, I orchestrated the complete rollout of these identities, including the design of kiosks, advertisements, and packaging. I also handled product photography and the art direction of promotional videos, ensuring a consistent and high-end visual signature.

Areas of intervention:

 • Brand strategy and architecture

 • Brand signature creation

 • Art direction

 • Visual identity design

 • Kiosk design

 • Advertising design

 • Packaging design

 • Product photography

 • Photo retouching

 • Art direction and video storyboard