POWERLACE / VISUAL IDENTITY AND PRINT

Hands-free shoe fitting.

Powerlace is a Quebec-based company that developed a self-lacing shoe technology. Its patented system allows for hands-free putting on and taking off the shoes, offering a comfortable fit precision and increased autonomy in daily operations. The mandate was to refresh the brand image and define the visual identity for the official launch. This intervention included modernizing the logo, creating mood boards, and developing a positioning strategy to ensure consistency across all marketing activities.

Areas of intervention:

 • Art direction

 • Graphic design

 • Product photography

 • 3D design

 • Photo retouching

 • Graphic standards