POWERCHOCK / VISUAL IDENTITY AND PRINTS

To forge an identity of strength and security.

The PowerChock's image had to reflect its primary function: absolute safety. For this flagship of

At GMR, I built a compelling visual universe that translated the product's mechanical reliability into a world-class brand. Beyond the graphic design, I collaborated on the very aesthetics of the physical product to reinforce its perceived power. This identity was then applied across a wide range of materials—exhibition booths and brochures—ensuring a consistent, high-end presence that positions the PowerChock as a leader in its industry.

Areas of intervention:

 • Visual identity design

 • Art direction

 • Industrial product aesthetics (Skin)

 • Graphic design

 • Environmental design (kiosk)