SANDOZ / 360° CAMPAIGNS

The balance between rigor and creativity.

In collaboration with S2B L'agence, I orchestrated the advertising rollout for Sandoz, a leader in

generic drugs. The challenge was to reconcile the rigor of pharmaceutical regulations with a

A strong visual signature, capable of strengthening patient confidence.

From ideation to art direction of the shoots, my involvement covered the entire process.

Digital and print production. This 360° mandate includes large-format displays and web banners.

Areas of intervention:

 • Art direction

 • Director of Photography

 • Advertising concept and design

 • Multi-platform adaptation and versioning

 • High-level photo retouching