McMEL / VISUAL IDENTITY, WEBSITE AND PRINT

From acronym to brand name.

McMEL designs, produces and distributes high-end aluminum decking for architects, developers and construction managers. To propel its image to match its ambitions, McMEL undertook a complete overhaul of its visual identity. The name, derived from the initials of the founding family, presented pronunciation and memorization challenges in both languages. Django transformed the acronym into a single proper name — McMEL — making it easier to pronounce and preserving the emotional connection to the name's origin.

Areas of intervention:

 • Facilitating strategic workshops

 • Nomenclature research (naming)

 • Visual identity design

 • Development of the graphic standards manual

 • UX design and website design

 • 3D design and technical aspects (freestanding sign)

 • Print design

 • Art direction and video storyboard