INGENIO / BRAND IDENTITY, WEBSITE AND PRINT MATERIALS

To bring to life the visual identity of a subsidiary.

From initial concept to final visual design, I orchestrated Ingenio's identity to ensure a direct link with its parent company, Phytronix. The logo symbolizes a figure with an illuminated head, evoking human intelligence and ingenuity. This connection is further expressed through the shared use of deep blue and similar lighting effects, reinforcing the group's graphic coherence. The visual universe transcends scientific rigor with cutting-edge design, propelling a seamless and high-performing user experience, precisely implemented across all touchpoints, from web to print.

Areas of intervention:

• Brand strategy and architecture (affiliation)

• Nomenclature research (naming)

• Art direction

• Visual identity design

• Inspiration board

• Development of the graphic standards manual

• UX design and website design