CLIENT
Consignaction
AGENCY
Lacasse Communications
ADVERTISING CAMPAIGN
Art Direction and Graphic Design: Django
Strategy and Copywriting: Lacasse communications
Graphic Design (Executions): Mélissa Jacques
Project Management: Antonin Béraud
ANIMATED ADVERTISEMENT
Art Direction and Graphic Design: Django
Strategy and Copywriting: Lacasse communications
3D Animation and Post-Production: RodeoFX
CONSIGNACTION / 360° CAMPAIGN "TOUTES EN PLASTIQUE. TOUTES CONSIGNÉES."
The expansion of the deposit system to all containers.
This campaign informed Quebecers about the expansion of the deposit system to all containers of plastic drinks from 100ml to 2L. The message "All plastic. All returnable.", supported by the call to action "Bring them back!", carried this announcement with instant clarity, ensuring visual continuity with previous phases.
The concept was deployed in billboards, print media, and through a dynamic online presence to embed this new sustainable behavior in the daily.
Areas of intervention:
• Art direction
• Advertising concept and design
• 3D design
• Multi-platform adaptation and versioning
• Photo retouching
• Video storyboard
• Social media adaptation
