CONSIGNACTION / 360° CAMPAIGN "POUR LA NATURE, RESPECT"

Encourage 18-25 year olds to take concrete action.

The "For nature, respect" campaign was primarily aimed at the 18-25 age group and aimed to encourage them to take concrete action for the environment by returning their deposit drink containers.

To speak directly to this audience, a powerful slogan was specifically designed to resonate with their culture and concerns. Furthermore, the campaign featured posters in distinct colors, each carrying a targeted message to encourage the return of a specific type of container: aluminum cans, plastic beverage bottles, and beer bottles.

This campaign was deployed and adapted across a wide range of traditional media (bus shelters, urban billboards, subways, road signs, magazines and newspapers), as well as on digital platforms and through advertising for digital television.

Areas of intervention:

 • Art direction

 • Advertising concept and design

 • Multi-platform adaptation and versioning

 • Photo retouching

 • Video Storyboard