CLIENT
Consignaction
AGENCY
S2B L’agence
ADVERTISING CAMPAIGN
Art Direction ans Graphic Design: Django
Strategy and Copywriting: Lacasse communications
Graphic Design (Executions): Mélissa Jacques
Project Management: Antonin Béraud
VIDEO ADVERTISEMENT
Art Direction and Storyboard: Django
Strategy and Copywriting: Lacasse communications
Project Management: Antonin Béraud
CONSIGNACTION / 360° CAMPAIGN "OÙ RAPPORTER ?"
Guiding towards action.
The "Où rapporter ?" campaign aimed to inform citizens about the new network of return locations for deposit-return containers, deployed across Quebec, and to encourage them to use it. A QR code integrated into the posters led directly to the dedicated page on the Consignaction website, making it easy to locate the nearest return point.
This advertising initiative was deployed on social media, in magazines and newspapers, as well as through animated advertising.
Areas of intervention:
• Art direction
• Graphic design
• Graphic design (variations)
• Video storyboard
• Urban display
• Social media visuals
