CONSIGNACTION / 360° CAMPAIGN "LA CONSIGNE, C'EST L'AVENIR"

To establish a new identity.

The objective of this campaign was twofold: to promote the deposit system as a step towards a more sustainable future among Quebecers, and to present the organization's new visual identity. I was tasked with designing an advertising concept capable of conveying both aspects simultaneously, raising public awareness while consolidating the brand's renewed identity through a unified visual language.

The campaign was deployed across a wide range of traditional media — bus shelters, subway displays, road signs, magazines and newspapers — as well as on digital platforms and social media, including through an animated advertisement broadcast online.

Areas of intervention:

  • Art direction

  • Graphic design

  • Storyboard

  • Adaptation and multi-platform release

  • Urban advertising and traditional media

  • Social media

  • Animated advertisement