CONSIGNACTION / 360° CAMPAIGN "10 CENTS, MAKES SENSE."

A transition towards a 10-cent deposit system.

November 1, 2024, marked a turning point for the deposit system in Quebec with the introduction of a 10-cent deposit for most containers. The challenge was to communicate this change in a simple and positive way to encourage people to return their containers rather than throw them away. The slogan "10 cents, makes sense." transforms a technical detail into a direct benefit, while the number "10," incorporating the opening of a can, ensures instant understanding. This minimalist concept was rigorously implemented to guarantee consistency across all points of contact.

Areas of intervention:

 • Art direction

 • Advertising concept and design

 • Multi-platform adaptation and versioning

 • Photo retouching

 • Art direction and video storyboard

 • Social media