CHARL-POL / CENTENARY CAMPAIGN

One hundred years of success to share.

Founded over 100 years ago, Charl-Pol is a Quebec company specializing in the design, manufacturing and maintenance of heavy industrial equipment.

In 2021, Charl-Pol celebrated its 100th anniversary, an event the company wanted to leverage to increase its visibility within the industrial sector and the communities where it operates. I was commissioned to design a communications campaign commemorating this centennial, with a dual objective: to highlight the contribution of this Saguenay flagship company to the economic and social vitality of its region, while projecting an image of a modern and forward-looking company.

Two themes structured the campaign: "One Hundred Years of Success to Share," highlighting Charl-Pol's significant achievements with its business clientele, and "One Hundred Years of Stories to Tell," evoking the past of the company founded by an entrepreneurial blacksmith.

Deployed over a full year leading up to the centenary, the campaign offered a weekly social media post, each recounting a significant event in the company's history and gradually building a collective narrative around its journey.

Areas of intervention:

 • Ideation and copywriting design

 • Art direction

 • Graphic design

 • Social media content