BOISACO / AWARENESS CAMPAIGN

Social communication and citizen dialogue.

For over 35 years, Boisaco has been committed to the sustainable development and renewal of the Upper North Shore forest. Its employees unite communities and the land to ensure the long-term viability of this territory for the benefit of future generations.

The campaign aimed to clearly inform the public and stakeholders about the regional socio-economic issues related to reducing logging areas, in order to preserve the territory for woodland caribou.

To foster constructive dialogue, a social media campaign was launched and an informational brochure was created. The goal was to create a space for exchange among the various stakeholders to explore solutions together for the future of the region and the conservation of woodland caribou.

Areas of intervention:

 • Ideation and design

 • Art direction

 • Graphic design

 • Social media visuals

 • Layout