ATMOSPHÄRE / BRAND IDENTITY, WEBSITE AND PRINT

Integrate the game into a premium street furniture offering.

How do you incorporate play into a brand built on the rigor of high-end street furniture? That's the challenge Atmosphäre entrusted to me, in a market where standing out is becoming more demanding every day. The company wanted to integrate a new range of playful products—play modules—into its existing offering, without compromising its previously cultivated premium image.

This strategic vision took shape during a collaborative workshop conducted with the Atmosphäre team and management. From this synergy emerged a strong brand signature: "Public space — Playful space", whose balance is visually expressed through an original typographic design.

The redesign then extended to the entire visual identity of Atmosphäre, its website and its communication tools, breathing new life into the brand and affirming its unique positioning in the market.

Areas of intervention:

 • Brand strategy

 • Creation of a brand signature

 • Visual identity design

 • UX design and website design

 • Environmental design (kiosk)