AG3 / BRAND IDENTITY, WEBSITE AND PRINT

To embody triple expertise through brand semantics.

AG3 is a Quebec security agency that distinguishes itself by the triple specialization of its agents: security, occupational health and safety prevention and medical assistance.

To build a strong and consistent brand, AG3 engaged my services for a comprehensive branding project. The process began with a collaborative workshop to define the brand's DNA: mission, vision, values, and strategic positioning. A naming phase then led to a strong name aligned with the strategic foundations established in the workshop.

I continued the work by designing a striking and confidence-inspiring logo, based on a carefully crafted mood board.

The final step involved creating the company's website, an essential showcase for its new identity.

Areas of intervention:

 • Nomenclature research (naming)

 • Art direction

 • Visual identity design

 • Inspiration board

 • Development of the graphic standards manual

 • UX design and website design